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How to sell your software in another country

In this course you will create a market entrance strategy for a specific country. Multiple innovative strategies for market entry will be presented.

During the course, specific data will be provided which is needed to make an evidence based choice for the best strategy, the best country, the best industry to focus on.

At the same time the course is an extended checklist that can be used to verify the readiness for entering the market in a new country. This checklist will help to create a to-do list to prepare the company for expansion.

This checklist also helps with the questioin:”Have I thought of everything?” And  “What did I forget?”

The course also manages expections on an exporting adventure. What can you expect based on what you know now.

The course helps to optimize the strategy for fast and continues result.

The course is based on the my personal experience since 2013 with helping software companies enter the market in the Netherlands., and is supported by the succesfull books:

  1. “Crossing the Chasm”
  2. “Blue Ocean Strategy”
  3. “Eating the big fish”
  4. “Hackinig Growth”
  5. “No Budget Marketing”