A good balance between “old products” and innovative products is needed to be succesfull. The old products provide the needed turnover of the company. The new products will open new markets with little competition. Since these products are each in a different product lifecycle fase they have a different type of target group (early adaptors vs. late majority). This requires a different sales method fo each product. We can help you innovatie your sales process. More information in Dutch can be found here: Blue Ocean Strategy verbeterproject
The switch from technology enthousiasts to early majority requires to offer a whole product. It is no longer about features. It is about the whole package including implementation, training, integration, maintenance etc. How can you offer the whole package when your clients are abroad. We can help.
In the Netherlands there are many innovative startups. They might offer an valuable addition to your portfolio. We are experienced in finding such partners here.
The Netherlands is a good place to try out new innovations. The people here are very open to new technology.
Zwolle is an excellent location to start a business.
This video is an impression of Zwolle
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