This course is part of the framework “How to sell your software in another country”. The framework contains the courses “How to find a best buy market”, “How to design a best buy market”, “How to prepare for software export”, and “How to get out of the valley of despair”.
12 lessons
52 topics
english
C-level
31 countries
This course enables you to find a market in which your software is the best buy in the market. The course addresses the 8 TODO’s to be successful. It helps to prevent the 8 most frequent pitfalls in software export.
After completing the course you will have a one page overview of the best buy country, best buy industry, company size, contact person and best buy product to focus on. As well as an on overview of the market entrée strategies to apply.
Furthermore, the course has changed your starting position from “uninformed optimism” into “informed optimism”. When the going gets tough, you can look back at this course and be reassured you made the right choice, or look back at the underlying choices made and improve.
Many of the consideration and choices made here will be very useful in the next step, which is the preparation for the best buy market you choose.
Country specific data is available about the following countries
Albania | Finland | Latvia | Serbia |
Austria | France | Lithuania | Slovakia |
Belgium | Germany | Luxembourg | Slovenia |
Bulgaria | Greece | Netherlands | Spain |
Croatia | Hungary | Norway | Sweden |
Czechia | Iceland | Poland | Switzerland |
Denmark | Ireland | Portugal | United Kingdom |
Estonia | Italy | Romania |
Arthur Scholten is the author of the Framework “How to start selling your software in another country”. The framework contains the courses “How to find a best buy market”, “How to design a best buy market”, “how to prepare for software export”, and “How to improve Sales and Marketing”. Arthur has over 10.000 hours experience with helping foreign software companies enter the market in the Netherlands. He has provided guidance and advice and has hands-on experience resulting in new clients, partners, tech-partners, references and take-over candidates for the respective principles.
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