Guerilla Research

Would you like to know if your product would be successfull on the Dutch Market? An extensive Marketing research might give you a better inside but it doesn’t quite give your the kickstart you are looking for. Guerilla Research is a method where upfront a specific target group is defined. This is the group of potential clients that you believe to be the best suitable for your product. In the following 3 month this group will be contacted intensively. This can be done part-time or full-time. We just need to complete the list. At the end of this period the results could be:

• Completed interviews and client visits
• Actual leads
• Information about the needed adjustments to the product
• Information about the needed adjustments to your organisation (eg support wise)
• Information about the needed adjustments in sales approach and pricing
• Information about which competing product are used now and if they fit.

When you have this information, it is much easier to decide whether to enter the Dutch market or not. Feel free to contact us if you would like to Kickstart your idea.