We can add a third dimension to this in different ways. Operational, tactical, strategical | product, process, company | current, improvement, innovation | These together form the pyramides which describe the boundaries in which in we work, think and advice.

An ellaborated article in “What is a Business Developer”can be found here:

https://business-developer.biz/what-is-business-development-understanding-the-role-and-impact/