Launching Innovation and Software Internationally — Since 2013

At Business Developer Netherlands, we help companies grow beyond borders. With over a decade of experience in launching software products and innovations in the Dutch and European markets, we bring strategic clarity and commercial traction to your international ambitions.

Our clients range from tech startups to scale-ups and established software vendors looking to:

• Understand their target market

• Validate product-market fit

• Improve their sales performance

• Launch or scale innovations internationally

🧠 What We Believe

International success is not just about entering a new market — it’s about doing it with a clear plan, proven frameworks, and local insight. We combine innovation management, strategic analysis, and practical commercial execution to ensure your product doesn’t just land — it grows.

We believe in:

• 📊 Data-driven decisions — backed by research, surveys, and proven models

• 🔄 Structured innovation — aligned with your business goals and the 3 horizons of innovation

• 🤝 Close collaboration — we work with your team, not just for you

🚀 What We Offer

Our services help companies at every stage of their international journey:

• Market Analysis & Positioning

• Sales Acceleration & Funnel Review

• Product-Market Fit and Competitor Benchmarking

• Innovation Readiness & Culture Assessment

• Workshops and Strategy Sprints

• Software Sales as a Service (in the Netherlands)

Explore our full service offering:
👉 How We Help

🎓 Our Courses

Want to build internal capabilities? We also offer online training for sales, market entry, and international strategy.

• How to Find a Best Buy Market

• How to Design a Best Buy Market

• How to Prepare for Software Export

• How to Improve Software Sales

👉 View All Courses

👋 Meet Arthur Scholten

This company is led by Arthur Scholten, a seasoned business developer with a deep understanding of international software sales and innovation. Arthur holds an Innovation Management Greenbelt certification and has worked with dozens of international clients to find product-market fit, grow revenues, and expand globally.